Is your site a lazy Sally?

Meet Sally.  She is your new staff member.  Her principle role is to be in charge of sales and customer care.  As such she will be one of the primary faces of your business to the world.

Let’s see how Sally is doing on her first day.
You observe her unseen from the back of the shop.
Her [...]

How to get your customers to trust you!

 
If you can get your customers to trust you, you will find that your business will exceed all your expectations. One of the best ways to do this is by becoming an active expert.
Being an active expert is all about creating credibility for yourself. No one wants to listen to some one who knows less [...]

Who Else Wants A Website that Handles like a Porsche

“Usability is being able to get into a Porsche or a Beetle and being able to drive away” This is how I have heard usability being described.
They say that a Porsche and a beetle share some of the same technology and that a Porsche gear box is the same as a beetle gear box. Quite [...]

How to follow your competition

The most competitive arena in our modern world is sport. The Olympics Games is watched by a huge number of people. Salt Lake Winter Games sold 1.5 million tickets and was watched by 2.1 billion television viewers, Sydney sold 6.7 million tickets and Athens sold 3.8 million tickets and it is expected that there will [...]