Peter Da Vanzo wrote the following in a post on SEOBook.com titled “SEO Flows Through everything”. Integrate SEO into all you do. Even sending out a bill is an opportunity to ask someone to engage with your site. And hopefully link to it. Ask your friends, associates, suppliers and customers to link to you. Do [...]

The higher we aim in the social hierarchy of links the more difficult getting that link is. As they say “Free LOVE is dead”

What widgetco did was ask for a link back to their site by placing a small line asking for the link at the end of their email to the customer when confirming the order

Here is a nifty tool to help identify if you have duplicate content on your site or to what extent an article that you have posted to directories etc has been able to succeed in penetration. Article checker