What widgetco did was ask for a link back to their site by placing a small line asking for the link at the end of their email to the customer when confirming the order

Here is a nifty tool to help identify if you have duplicate content on your site or to what extent an article that you have posted to directories etc has been able to succeed in penetration.
Article checker

It some times seems to be that we are continually searching for credibility, popularity and approval. It happens in the play ground where the most popular kids get referred to copied and have other kids hanging around them, which means all the other kids want to hang around them as well, driving their popularity upwards. […]

You will not believe this, but it can be easy to build a steady amount of traffic for your website. It’s not rocket science.
Here are some quick ways to build traffic:
1) Find webmasters with an interest in your niche who already browses and posts on related forums regularly. Ask the person if he is willing […]