The SEO world is full of new terms, especially when one is first starting out. As the definitions are understood it is easier to follow what any one particular expert is saying and how that information can be used to further a websites prominence in the search engines.

Keywords are essential to optimizing a website. Knowing who has the market share of those keywords, or in other words who is getting the traffic for those keywords is important information. With this information the competition can be analysed and a webmaster starts to get an idea of what they need to do in order […]

If you want people to listen to your answer, you need to know what they are asking.
This phrase seems quite backward as we rarely provide an answer before some one has asked a question.
Writing an article however tries to answer the question before the reader has asked it. When writing anything you are preempting what […]

In defining a websites goals the actions that need to be taken will become clear. The goals should be SMART goals. SMART stands for Specific, Measurable, Achievable, Realistic and Timely. Stating that a websites goal is to be seen by the search engines is not enough. Saying that the goal of the website is to […]