The SEO world is full of new terms, especially when one is first starting out. As the definitions are understood it is easier to follow what any one particular expert is saying and how that information can be used to further a websites prominence in the search engines.

What widgetco did was ask for a link back to their site by placing a small line asking for the link at the end of their email to the customer when confirming the order

As a tourism operator in Tasmania, you can easily claim, add, edit and optimise your website Google map listing.
When considering a destination, travellers need to get their bearings. Without them they’re lost - they won’t make a decision, may not even leave home.
One of the first things potential travellers do these days is consult […]

Keywords are essential to optimizing a website. Knowing who has the market share of those keywords, or in other words who is getting the traffic for those keywords is important information. With this information the competition can be analysed and a webmaster starts to get an idea of what they need to do in order […]