The importance of a SWOT Analysis

When did you last sit down and do a SWOT analysis on your business(es)? When did you last do a SWOT analysis on yourself?

They may sound like the same thing, to a large extent, but they are not. You may be the only employee of your business, but your business will still have [...]

Australia Search Engine conference

Australia because of its geographic location has been and always will be out there on a limb. Luckily for us, the limb we are out there on is quite a strong limb of the world tree. Australia although being quite small population wise, packs a large punch in most areas. International conferences and seminars in [...]

How to follow your competition

The most competitive arena in our modern world is sport. The Olympics Games is watched by a huge number of people. Salt Lake Winter Games sold 1.5 million tickets and was watched by 2.1 billion television viewers, Sydney sold 6.7 million tickets and Athens sold 3.8 million tickets and it is expected that there will [...]

Website Traffic and ranking - goal setting and review

In defining a websites goals the actions that need to be taken will become clear. The goals should be SMART goals. SMART stands for Specific, Measurable, Achievable, Realistic and Timely. Stating that a websites goal is to be seen by the search engines is not enough. Saying that the goal of the website is to [...]