A Testimonial is like a kiss

Driving your credibility up the trust curve is what clinches the deal when talking to prospective clients. Testimonials when done correctly are a quick sure fire way to drive your credibility up the trust curve. Being honest and true is one of the most important golden rules when using testimonials in our sales process. It […]

Viral Marketing - what is it and why should you care?

Computer viruses.  They’re bad, right?  That is why we spend money setting up firewalls, getting email scanners, and we all religiously avoid opening suspect looking attachments.
But do you know that there is a certain type of computer “virus” that can make you money?  Let me reassure you that I am not going to advocate any […]

How to follow your competition

The most competitive arena in our modern world is sport. The Olympics Games is watched by a huge number of people. Salt Lake Winter Games sold 1.5 million tickets and was watched by 2.1 billion television viewers, Sydney sold 6.7 million tickets and Athens sold 3.8 million tickets and it is expected that there will […]

Website Traffic and ranking - goal setting and review

In defining a websites goals the actions that need to be taken will become clear. The goals should be SMART goals. SMART stands for Specific, Measurable, Achievable, Realistic and Timely. Stating that a websites goal is to be seen by the search engines is not enough. Saying that the goal of the website is to […]