The first Emetrics – Marketing Optimization Summit in Sydney

EMetrics started by Jim Sterne a self confessed Virgo started the conference series in his home town of Santa Barbra. It is a feature event of web analytic professionals in a number of cities around the world. This year is its first year in Sydney, and is being run concurrently alongside SMX Sydney. SMXSydney has [...]

Google launches its new ga.js tag

The new ga.js tracking code from google promises to allow access to better tracking functionality. This includes e-commerce in a more readable way. When accessing your analytic account under Website Profiles select the edit function under settings. At the top of the page in the top right hand corner is a link called (Check Status). [...]