How much does personality and native make up play a part in the reaction to the information people are reading? If it does play a part and I believe it does, then the key to engagement is, “how can we write content to address the different personality types?”

Lunar Park Sydney saw a host of internationally renowned SEO experts attending SMX Sydney 2009 and presenting SEO information and giving the audience the benefit of years of SEO experience. For two days, a mix of information swapping, questioning and learning preoccupied the attendees. The other activity revolved around social networking with a number of [...]