Billy Joel sang about a downtown guy making it with an uptown girl. At times when this happens, a tumultuous relationship follows with clashes of love and lust off set with clashes of cultural misunderstanding and foot stamping.

Link building or Link love runs the same risks of landing you in hot water be it through love or the lack thereof.

With any relationship, to keep “the love alive” work is needed. The work on a website takes the form of content creation, linking out, networking and asking for link dates, which may develop into something more meaningful.

It is easier to start and maintain a long-term lasting relationship with those whom you have values in common. All of us aspire to come from the uptown side and because we do, we should act on this reality. We should create effective websites concentrating on good usability, great content and effective links both in and out. Looking for like-minded links is part of the process of establishing an uptown website.

So who are the links that live on the uptown side?
Housing commission

• Comment spam
• Guest books
• Link farms

Railway tracks

• Junk directories
• Dofollows Blogs
• Forum Signature
• Social media profile
• Sites you own
• Reciprocal links

Middle class

• Partners
• Blogrolls
• Good Directories

Upper Crust

• News/Blogs mentions
• Editorial
• Badges/Widgets

The higher we aim in the social hierarchy of links the more difficult getting that link is. As they say “Free LOVE is dead”

When undertaking link building the best advice is to concentrate on the links that count and don’t get discouraged with lack of success. And remember dating links from the bad side of town will not help make your website more desirable.