“A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself.” -Lisa Kirk

This was the advice that coppyblogger suggested recently when describing how to succeed in social marketing on the internet. What this very clever saying puts together in a nut shell is the best advice for creating any type of content for the internet.

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People who use the internet use it to find solutions to their problems. They use the internet to find friends and make connections. They surf web pages to find things of interest to them. A website should focus on meeting these visitor needs. The internet as a whole is becoming more and more focused on the individual and their needs, and it is important for website owners to keep up with this user focused trend.

The information that a website provides needs to be “You” focused. If it is “You” focused it will gain visitor approval. This approval comes in terms of time visitors spend on your site. The referrals they bring to your site i.e. their friends and most importantly the purchase of your product or service.

For example if you are involved in the Tourism business and are offering attractions, don’t just list the attractions that you offer but say it in a way that helps the visitor see that a visit to your establishment will add something special to their holiday. Focus on what your visitor will gain from the experience of visiting your Nature Park, or Jet boat ride.

If the focus is placed on the visitor before they even get to the attraction, I believe that you will get more visitors and the mind set of being “You” focused or customer centric will take on a whole new level.