Keywords are essential to optimizing a website. Knowing who has the market share of those keywords, or in other words who is getting the traffic for those keywords is important information. With this information the competition can be analysed and a webmaster starts to get an idea of what they need to do in order to get traffic from that keyword.

There are a number of tools that can help in identifying what sites are getting the majority of traffic for a search term. I have taken the search term “Hobart” and looked at the competition through Hitwise. Below is the chart of who is getting the most traffic from this search local term.