Search Engine Optimization is the process of building credibility for your website with search engines and with visitors.

If you were a search engine boss, and it was your job to give credit rankings to million’s of different people, each claiming to be the most relevant for something or other, how would you do it?

I admit that there is a heap load of technology that they use. But what they are really doing is measuring how much work and effort a webmaster puts into their site. The effort that is put in can be distributed in a 1000 different ways from web design, link building, social networking, etc, etc.

At the end of it all if you start your optimization looking at it from a search engine perspective, learn what they measure and then do everything at 110% you are bound to see results.