You may have heard it said that for a business to be successful fifty percent of its time should be spent in marketing.
Businesses that produce great products and don’t get them to the customer go broke. Businesses that produce second rate products but get them to the customer (and the customer wants them) can […]

Here is a nifty tool to help identify if you have duplicate content on your site or to what extent an article that you have posted to directories etc has been able to succeed in penetration.
Article checker

When we were in Melbourne in the first weekend in March, we attended a small business expo being held at the Royal Exhibition building.
The expo had a particular emphasis on hospitality and IT. Right up our alley – lots of people talking about computers and food!

In actual fact we skipped over […]

In my last post I discussed the importance of taking the time out to do a SWOT, on ourselves, our business, our web page.

A SWOT is merely one way that we can take the time to work on and not in our business. It is a concept discussed at length by Michael E Gerber in […]