I was listening to eMarketing Talk Show today and going through their archives of older shows and I came across Keyword Forensics by John Alexander. It was a wonderful interview with John giving out some fantastic information on how to best use word tracker.

One of the things that he said that stood out is the propensity of business owners and web masters to think and believe that they know it all and have all the keywords buttoned up. He said it is amazing at how different the perspective becomes when some one outside the business is asked for their opinion.

He said that word tracker really does provide a window of opportunity unparalleled in finding out what is in the mind of your potential customer and it is vital to use it. To use all the tools it provides and keep coming back for more clarification on what your target market is thinking.

He also mentioned how prevalent low hanging fruit keywords are and that they are accessible to those who look and spend the time finding them. I am going to listen to this interview again a few times it was so good.